Make in India and Ceramic Tile Industry

Make in India

Economy of the world depends on two terms Demand and Supply.  Whatever we produce is meant for consumption be it anything a physical product or a service. With the Indian Government’s Make in India initiative, we have a very good platform to put forth our entrepreneur skill.

It is all about the feature of the product which defines the Demand. In this fast changing world people always look for something new in the product, when it comes to their consumption.

So while producing, we should also keep focus on the uniqueness of the product or service which can motivate a buyer / user to consume it.

India is bullish towards Make in India and we feel proud that we have a government who wants to focus on production in India.

With this make in India initiative we are attracting lots of private and Global investors to start their operations in India. This will definitely help the country in generating more revenues and employment.

But, as I said people expect something new with every product when it comes to their consumption.

Apart from make in India we should also focus on our research and development. So that better demand can be generated for the better product or service.

Considering the current and projected demand in ceramic tile Industry, there is an excellent scope of growth.

India’s share in producing ceramic tile is just 6.3% of total production of ceramic tiles in the world. And the Indian Industry is growing at the rate of average 15%.

In Indian Ceramic Tile Industry 40% of the total turnover is contributed by 14 organized players. with Kajaria, Somany and Johnson tiles in the top. Rest 60% of the turnover is contributed by regional and unorganized players (approx 200 manufacturers). Out of the total production we are exporting only 5% of total produce. We also import 6% of our production. (Source: )

If, we compare the product of all the Indian manufacturers there is no much difference in the product attributes and the features except size and print on the tile.

However, looking into the future growth a strong research and development is very much required to produce a distinguished product to generate better demand and gain advantage of Make in India Initiative.

Somany Ceramics Limited is the front runner tiles manufacturing company in India with a dedicated in-house team for research and development. Over the period of time they have given excellent product which is making them superior from others.

Two of their most sought our products are:

VC ShieldCeramic and Glazed Vitrified Tiles with VC Shield coating: With this VC Shield Coating Somany has given a product which is highly abrasion resistant and Stain resistant than any other tiles available in the market. For this innovation they also received Patent right from Government of India for 25 years. This tile is very much suitable in high traffic area.


Slip ShieldAntiskid Ceramic floor tile Slip Shield: Somany has introduced another product with the name Slip shield. As the name suggest with the special treatment on the surface of the tile the tile is highly skid resistant. Value of its co-efficient of friction in Dry and wet condition is much higher than any other product available in the market. Somany has also applied for patent right for this product


Somany Ceramics Limited is also innovative in enhancing the service experience of the consumer by providing right kind of mobile application through which they can see the product on the go and they need not to necessarily visit a showroom for selecting a tile. This Somany App can be freely downloaded from Google app store.

They also came up with a online tool know as Tile visualizer through which they can virtually design the area with putting tiles on the floor and wall.

In the coming days it would be exciting to watch, how other players are bringing innovations in the ceramic tile Industry and we wish to see the innovation beyond the dimension and print.
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